Market Expansion
Culta Rebrand
Culta’s brand was built for a different market moment. As legalization expanded, its medicinal-first narrative no longer reflected how new buyers discovered and experienced the brand.
Market Expansion
Culta Rebrand
Culta’s brand was built for a different market moment. As legalization expanded, its medicinal-first narrative no longer reflected how new buyers discovered and experienced the brand.
Market Expansion
Culta Rebrand
Culta’s brand was built for a different market moment. As legalization expanded, its medicinal-first narrative no longer reflected how new buyers discovered and experienced the brand.
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Process
The brand needed expansion, not replacement. We audited Culta’s existing brand to identify equity worth preserving, then clarified how the brand needed to expand into a lifestyle-forward expression rooted in craft and quality. Messaging and visual systems were updated to support both legacy and recreational audiences with a unified voice, modernizing the brand without erasing trust built over time.
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Deliverables
Clarified brand positioning across legacy and new audiences
Updated visual direction and typography system
Reworked website and brand copy for a unified voice
Developed brand guidelines for ongoing consistency
Process
The brand needed expansion, not replacement. We audited Culta’s existing brand to identify equity worth preserving, then clarified how the brand needed to expand into a lifestyle-forward expression rooted in craft and quality. Messaging and visual systems were updated to support both legacy and recreational audiences with a unified voice, modernizing the brand without erasing trust built over time.
Deliverables
Clarified brand positioning across legacy and new audiences
Updated visual direction and typography system
Reworked website and brand copy for a unified voice
Developed brand guidelines for ongoing consistency
Outcome
Extend Brand Equity
The refreshed brand aligned with Culta’s expanded market opportunity, improving clarity, confidence, and consistency across digital touchpoints. The brand successfully extended into a lifestyle category while maintaining credibility with its legacy audience, creating a system built to grow alongside shifting regulations and consumer expectations.
If your brand needs to expand into a new market without losing what made it trusted, this is the same evolution-first rebrand playbook we use to help teams grow with confidence. Reach out to discuss how it could apply to your situation.
Outcome
Extend Brand Equity
The refreshed brand aligned with Culta’s expanded market opportunity, improving clarity, confidence, and consistency across digital touchpoints. The brand successfully extended into a lifestyle category while maintaining credibility with its legacy audience, creating a system built to grow alongside shifting regulations and consumer expectations.
If your brand needs to expand into a new market without losing what made it trusted, this is the same evolution-first rebrand playbook we use to help teams grow with confidence. Reach out to discuss how it could apply to your situation.
Outcome
Extend Brand Equity
The refreshed brand aligned with Culta’s expanded market opportunity, improving clarity, confidence, and consistency across digital touchpoints. The brand successfully extended into a lifestyle category while maintaining credibility with its legacy audience, creating a system built to grow alongside shifting regulations and consumer expectations.
If your brand needs to expand into a new market without losing what made it trusted, this is the same evolution-first rebrand playbook we use to help teams grow with confidence. Reach out to discuss how it could apply to your situation.