Integrated Experience
Evolv AI x Shoptalk Campaign
In a crowded retail tech environment, Evolv AI needed a campaign that cut across physical and digital channels with a clear point of view.
Integrated Experience
Evolv AI x Shoptalk Campaign
In a crowded retail tech environment, Evolv AI needed a campaign that cut across physical and digital channels with a clear point of view.
Integrated Experience
Evolv AI x Shoptalk Campaign
In a crowded retail tech environment, Evolv AI needed a campaign that cut across physical and digital channels with a clear point of view.
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Process
We treated the activation as an integrated campaign, not an event tactic. Anchored in cultural relevance, the concept reframed a timely narrative—the “Zuck vs. Elon” moment—into a broader message about algorithm dependence. Physical and digital elements were designed together so the idea landed consistently whether experienced online, on the show floor, or afterward. This ensured the campaign extended beyond the booth and reinforced the same message across every touchpoint.
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Deliverables
Campaign concept and narrative
Booth design and physical activation assets
Custom sculpted toys and print materials
Campaign landing pages and live-streamed moments
Pre- and post-event content and press support
Process
We treated the activation as an integrated campaign, not an event tactic. Anchored in cultural relevance, the concept reframed a timely narrative—the “Zuck vs. Elon” moment—into a broader message about algorithm dependence. Physical and digital elements were designed together so the idea landed consistently whether experienced online, on the show floor, or afterward. This ensured the campaign extended beyond the booth and reinforced the same message across every touchpoint.
Deliverables
Campaign concept and narrative
Booth design and physical activation assets
Custom sculpted toys and print materials
Campaign landing pages and live-streamed moments
Pre- and post-event content and press support
Outcome
Activate Your Experiences
The campaign became Evolv AI’s highest-performing event activation, driving significantly higher engagement and extending reach beyond the show floor through social, press, and follow-up conversations. By designing physical and digital together, the activation created momentum before, during, and after the event.
If your events feel siloed or forgettable, this is the same campaign playbook we use to build activations that travel. Reach out to discuss how it could apply to your next program.
Outcome
Activate Your Experiences
The campaign became Evolv AI’s highest-performing event activation, driving significantly higher engagement and extending reach beyond the show floor through social, press, and follow-up conversations. By designing physical and digital together, the activation created momentum before, during, and after the event.
If your events feel siloed or forgettable, this is the same campaign playbook we use to build activations that travel. Reach out to discuss how it could apply to your next program.
Outcome
Activate Your Experiences
The campaign became Evolv AI’s highest-performing event activation, driving significantly higher engagement and extending reach beyond the show floor through social, press, and follow-up conversations. By designing physical and digital together, the activation created momentum before, during, and after the event.
If your events feel siloed or forgettable, this is the same campaign playbook we use to build activations that travel. Reach out to discuss how it could apply to your next program.