Brand Catch-Up
Rime Labs Rebrand
Rime Labs had product traction, but its brand still reflected an MVP stage. As adoption grew, brand signals no longer matched the level of trust the product had earned—especially in a self-serve, PLG motion.
Brand Catch-Up
Rime Labs Rebrand
Rime Labs had product traction, but its brand still reflected an MVP stage. As adoption grew, brand signals no longer matched the level of trust the product had earned—especially in a self-serve, PLG motion.
Brand Catch-Up
Rime Labs Rebrand
Rime Labs had product traction, but its brand still reflected an MVP stage. As adoption grew, brand signals no longer matched the level of trust the product had earned—especially in a self-serve, PLG motion.
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Process
We treated the work as a brand catch-up, not a repositioning. We aligned messaging and visuals to reflect product maturity, focusing on clarity, trust, and credibility at first touch. Copy supported self-serve evaluation, helping new users understand value quickly without relying on sales. This closed the gap between how the product performed and how it appeared.
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Deliverables
Positioning and messaging framework aligned to PLG evaluation
Updated visual direction to signal maturity and trust
Website and product copy for self-serve adoption
Process
We treated the work as a brand catch-up, not a repositioning. We aligned messaging and visuals to reflect product maturity, focusing on clarity, trust, and credibility at first touch. Copy supported self-serve evaluation, helping new users understand value quickly without relying on sales. This closed the gap between how the product performed and how it appeared.
Deliverables
Positioning and messaging framework aligned to PLG evaluation
Updated visual direction to signal maturity and trust
Website and product copy for self-serve adoption
Outcome
Close Credibility Gaps
The refreshed brand aligned with Rime Labs’ product maturity, improving engagement and the quality of sign-ups at the PLG entry point. New users were able to evaluate the product faster and with greater confidence.
If your product has matured faster than your brand, this is the same brand catch-up playbook we use to help teams close the credibility gap. Reach out to discuss how it could work for you.
Outcome
Close Credibility Gaps
The refreshed brand aligned with Rime Labs’ product maturity, improving engagement and the quality of sign-ups at the PLG entry point. New users were able to evaluate the product faster and with greater confidence.
If your product has matured faster than your brand, this is the same brand catch-up playbook we use to help teams close the credibility gap. Reach out to discuss how it could work for you.
Outcome
Close Credibility Gaps
The refreshed brand aligned with Rime Labs’ product maturity, improving engagement and the quality of sign-ups at the PLG entry point. New users were able to evaluate the product faster and with greater confidence.
If your product has matured faster than your brand, this is the same brand catch-up playbook we use to help teams close the credibility gap. Reach out to discuss how it could work for you.