Product Clarity
Explainer Video
Scuba Analytics had a powerful technical product, but buyers struggled to understand its value quickly. Early conversations required too much explanation, and differentiation was getting lost.
Product Clarity
Explainer Video
Scuba Analytics had a powerful technical product, but buyers struggled to understand its value quickly. Early conversations required too much explanation, and differentiation was getting lost.
Product Clarity
Explainer Video
Scuba Analytics had a powerful technical product, but buyers struggled to understand its value quickly. Early conversations required too much explanation, and differentiation was getting lost.
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Process
We treated the explainer as a sales enablement asset, not a brand video. We reframed the story around the buyer’s problem, structured the narrative for clarity and sequence, and anchored visuals in real product moments. This reduced early-stage friction, helped sales establish context faster, and made the product easier to evaluate without oversimplifying its complexity.
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Deliverables
Narrative-driven explainer script
Storyboard and creative direction
Final animated explainer video
Creative oversight with Coat of Arms
Process
We treated the explainer as a sales enablement asset, not a brand video. We reframed the story around the buyer’s problem, structured the narrative for clarity and sequence, and anchored visuals in real product moments. This reduced early-stage friction, helped sales establish context faster, and made the product easier to evaluate without oversimplifying its complexity.
Deliverables
Narrative-driven explainer script
Storyboard and creative direction
Final animated explainer video
Creative oversight with Coat of Arms
Outcome
Clarify Your Product
The explainer improved early-stage understanding and reduced the amount of context required in initial sales conversations, leading to an increase in booked meetings and more productive discussions earlier in the funnel. Scuba gained a clear, repeatable way to explain a complex product across outbound, inbound, and demo workflows.
If your product is powerful but difficult to explain, this is the same clarity-first storytelling playbook we use to help technical teams make value obvious sooner. Reach out to discuss how it could work for your team.
Outcome
Clarify Your Product
The explainer improved early-stage understanding and reduced the amount of context required in initial sales conversations, leading to an increase in booked meetings and more productive discussions earlier in the funnel. Scuba gained a clear, repeatable way to explain a complex product across outbound, inbound, and demo workflows.
If your product is powerful but difficult to explain, this is the same clarity-first storytelling playbook we use to help technical teams make value obvious sooner. Reach out to discuss how it could work for your team.
Outcome
Clarify Your Product
The explainer improved early-stage understanding and reduced the amount of context required in initial sales conversations, leading to an increase in booked meetings and more productive discussions earlier in the funnel. Scuba gained a clear, repeatable way to explain a complex product across outbound, inbound, and demo workflows.
If your product is powerful but difficult to explain, this is the same clarity-first storytelling playbook we use to help technical teams make value obvious sooner. Reach out to discuss how it could work for your team.